From brand identity to polysemous brands: Commentary on “Performing identities: Processes of brand and stakeholder identity co-construction”

By Géraldine Michel. 2017

87 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/3a8d21639b63779ef3f3d7ffdef67a1f45e3fed1

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Iryna Pentina
2. Anca C. Micu
3. Véronique Guilloux

In Strategy and Management

1. Iryna Pentina
2. Anca C. Micu
3. Véronique Guilloux

Citations in the corpus

• Exploring Social Media Engagement Behaviors in the Context of Luxury Brands (2018, background): “, Michel 2017; Von Wallpach, Hemetsberger, and Espersen 2017; Voyer, Kastanakis, and Rhode 2017) emphasize the interactive and dynamic character of brand development, equally informed by discourses of various stakeholders. Specifically, Von Wallpach, Hemetsberger, and Espersen (2017) employ performa”