Nonprofit brand image and typicality influences on charitable giving
By Géraldine Michel, Sophie Rieunier. 2012
195 citations recorded by the source corpus.
Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/c7b9e8bd5065d1e65f699c551ef9c948cbb24f2d
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In Information Systems and Management
In Organizational Behavior and Human Resource Management
In Sociology and Political Science
Citations in the corpus
- Donate Time or Money? The Determinants of Donation Intention in Online Crowdfunding (2019, background): “Money donation decisions are argued to be more rational than emotional, and vice versa for time donations [24].”