Charity Brand Personality: The Relationship With Giving Behavior

By A. Sargeant, John B. Ford, J. Hudson. 2008

122 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/62c4aef076c8dd45a746a662d2a55cde3a62c530

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Sophie Rieunier
2. Géraldine Michel

In Organizational Behavior and Human Resource Management

1. Sophie Rieunier
2. Géraldine Michel

In Sociology and Political Science

1. Lili Wang
2. Sophie Rieunier
3. Gregory D. Saxton
4. Géraldine Michel

Citations in the corpus

• The Social Network Effect (2014, background): “However, there is a limited amount of research explaining why prospective donors prefer certain industries, though Sargeant, Ford, and Hudson (2008) found a preference for organizations aimed at providing assistance to human beneficiaries (e.g., cancer research).”
• Nonprofit brand image and typicality influences on charitable giving (2012, background): “As for Sargeant et al. (2008a), they clearly demonstrated that certain brand personality factors could not explain donor behaviors and the only explanatory dimension was emotion.”