The Happiness of Giving: The Time-Ask Effect

By Wendy Liu, Jennifer L. Aaker. 2008

431 citations recorded by the source corpus.

Subfields: Applied Psychology, Organizational Behavior and Human Resource Management, Social Psychology

View Paper: https://www.semanticscholar.org/paper/4892238a6673683aba1b8e5d0d6560280ae458b0

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In Applied Psychology

In Organizational Behavior and Human Resource Management

In Social Psychology

Citations in the corpus

Cultivating admiration in brands: Warmth, competence, and landing in the “golden quadrant” (2012, positive): “Last, when the culture of a warm nonprofit is based on rigorous research and data-driven approaches toward the goal of fighting cancer (e.g., HopeLab; Liu & Aaker, 2008), nonprofits can more effectively cultivate reputations of competence.”
Crowdfunding : Why People Are Motivated to Post and Fund Projects on Crowdfunding Platforms (2011, background): “Factors for giving include sympathy and empathy [24], guilt [25] , happiness [26] and identity [27].”
Does Variety Among Activities Increase Happiness (2016, background): “…2012; Dunn, Aknin, and Norton 2008, 2014; Dunn, Gilbert, and Wilson 2011; Gilovich, Kumar, and Jampol 2014; Larsen and McKibban 2008; Liu and Aaker 2008; Mogilner 2010; Mogilner, Aaker, and Kamvar 2012; Mogilner, Kamvar, and Aaker 2011; Nicolao, Irwin, and Goodman 2009; Van Boven and…”
Happiness from Ordinary and Extraordinary Experiences (2014, background): “…economics, psychology, and consumer research (Dunn, Gilbert, and Wilson 2011; Dunn and Norton 2013; Easterlin 2003; Hsee et al. 2009; Labroo and Mukhopadhyay 2009; Labroo and Patrick 2009; Liu and Aaker 2008; Lyubomirsky, Sheldon, and Schkade 2005; Mogilner 2010; Raghunathan and Corfman 2006).”
Cheapened altruism: Discounting personally affected prosocial actors (2012, neutral): “Research has focused on characteristics of the cause description (Kogut & Ritov, 2005; Small & Verrochi, 2009) and on characteristics of successful donation request strategies (Briers, Pandelaere, & Warlop, 2007; Liu & Aaker, 2008; Shang & Croson, 2006).”
A Generalizable Scale of Propensity to Plan: The Long and the Short of Planning for Time and for Money (2010, background): “…particular initial applications of our scale to compare time and money planning was motivated by work showing that people think differently about these two basic resources (Liu and Aaker 2008; Mogilner and Aaker 2009; Okada and Hoch 2004; Saini and Monga 2008; Soman 2001; Zauberman and Lynch 2005).”
Why Do People Give? The Role of Identity in Giving (2009, neutral): “example, in the aforementioned research on giving, Liu and Aaker (2008) suggest that asking”
The Psychology of Charitable Donations to Disaster Victims and Beyond (2015, background): “Another way of boosting donations could therefore be to ask people for a larger request (e.g., to volunteer) before eliciting a smaller request (e.g., a monetary donation; Liu, 2011; Liu & Aaker, 2008).”
Prosocial spending and well-being: cross-cultural evidence for a psychological universal. (2013, neutral): “Although generosity can assume many forms, giving to others frequently involves sacrificing money or time (Liu & Aaker, 2008).”
CSR and Customer Outcomes: The Mediating Role of Customer Engagement (2018, background): “According to Liu [56], giving to others generates happiness.”
Explaining the Paradox: How Pro-Environmental Behaviour can both Thwart and Foster Well-Being (2013, neutral): “Spending money on others [70] or charity [23,24,71,72], volunteering [73–75] or helping others [76] are all examples of pro-social behaviour that brings eudaimonic well-being.”
The Braggart's Dilemma: On the Social Rewards and Penalties of Advertising Prosocial Behavior (2015, background): “…almost exclusively on the factors that affect charitable behavior (e.g., Fennis, Janssen, and Vohs 2008; Kristofferson, White, and Peloza 2014; Liu and Aaker 2008; Shang, Reed, and Croson 2008; Small and Simonsohn 2008; Small and Verocchi 2009; Smith, Faro, and Burson 2013; White and Peloza…”
What Is Privacy Worth? (2013, neutral): “Renewed interest in this area arose around the mid-1990s (see, for instance, Varian [1996], Noam [1996], and Laudon [1996]).”