The role of brand personality in charitable giving: An assessment and validation

By Beverly T. Venable, Gregory M. Rose, Victoria D. Bush, F. Gilbert. 2005

392 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Social Psychology

View Paper: https://www.semanticscholar.org/paper/33558c500faf96cac371791b2b9fe2a8bdc8ccba

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Citations in the corpus

Self-Congruity Theory: To What Extent Does It Hold in Tourism? (2011, background): “However, the concept of brand personality has recently been applied more broadly to include other sectors and service industries, including travel destinations (Murphy, Moscardo, and Benckendorff 2007; Venable et al. 2005).”
Charity Brand Personality: The Relationship With Giving Behavior (2008, background): “…could legitimately be generalized to all brand contexts (Austin, Siguaw, & Mattila, 2003), and more recent work on the Big Five has called into question the structure originally posited (Ashton, Goldberg, & Kibeom, 2004; Ashton, Perugini, et al., 2004; Hofstee & Berge, 2004; Venables et al., 2005).”
Nonprofit brand image and typicality influences on charitable giving (2012, background): “One study developed a parsimonious measure for nonprofit brandpersonality basedon theworkofAaker (1991)using4dimensions: integrity, ruggedness, sophistication and nurturance (Venable et al., 2005).”
Exciting red and competent blue: the importance of color in marketing (2012, background): “Marketing scholars have largely embraced this scale and validated it across a variety of contexts and cultures (Aaker et al. 2001), and they have extended its conceptualization and measurement to other areas such as the nonprofit sector ( Venable et al. 2005 ).”
Brand management in higher education: The University Brand Personality Scale (2016, neutral): “A six-factor solution was most appropriate based on a variety of commonly applied criteria: inspection of scree plot, interpretability, and eigenvalues greater than unity (D'Astous & Boujbel, 2007; Sung & Tinkham, 2005).”
Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me (2017, background): “Sweeney and Brandon (2006) also replicated the “nurturance” factor identified by Venable et al. (2005).”
A new measure of brand personality (2009, background): “This dimension also emerged in the brand personality study by Venable et al. (2005), with Nurturance tapping into aspects such as compassionate, caring, and loving.”
Are Consumer and Brand Personalities the Same (2012, background): “…(e.g. Aaker, 1997; Aaker, 1997; Aaker et al., 2001; Caprara et al., 2001; d'Astous & Boujbel, 2007; d'Astous & Lévesque, 2003; Sung & Tinkham, 2005; Venable et al., 2005), the brand selection procedure asked the participants to rate the brand personality of their favorite brands in the assigned…”
Brand personality: theory and dimensionality (2018, background): “Brand personality scales have also been developed within a number of other specific contexts, for example, for retailers (d’Astous and Levesque, 2003), not-for-profit organisations (Venable et al., 2005) and universities (Rauschnabel et al., 2016).”
Gift giving: An interdisciplinary review (2007, background): “Venable et al. (2005), following Aaker (1997), identify four dimensions to the nonprofit brand personality, namely integrity, nurturance, sophistication, Copyright # 2007 John Wiley & Sons, Ltd. Int. and ruggedness.”
A mixed method approach to understanding brand personality (2009, background): “Indeed, an ever-growing and diverse range of entities has centered attention on brand personality as a means to distinguish products and services (Smith et al., 2006; Venable et al., 2005; d’Astous et al., 2006; Kumar et al., 2006; Opoku et al., 2006; Wesley et al., 2006).”
Examining Antecedents and Consequences of Brand Personality in the Upper-Upscale Business Hotel Segment (2010, neutral): “This step was necessary since Aaker's (1997 ) dimensions of brand personality were not always confirmed in several previous studies (eg, Ekinci & Hosany, 2006 ; Venable, Rose, Bush, & Gilbert, 2005 ).”