O. Iglesias

Marketing · 2012–2019

A researcher in the Science corpus: 2 papers; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 33 citations into it
• Organizational Behavior and Human Resource Management — 31 citations into it
• Strategy and Management — 15 citations into it
• Sociology and Political Science — 13 citations into it

Whom O. Iglesias trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Bradley Efron
2. Javier Reynoso
3. C. Grönroos
4. Ker-Tah Hsu
5. Xueming Luo
6. Andrew F. Hayes

Papers from O. Iglesias's perspective

Ordered by how strongly the researchers O. Iglesias trusts endorse each paper. Same corpus, a different order for every researcher.

1. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
2. Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
3. The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk
4. Co-creation experiences: The next practice in value creation
5. Better Bootstrap Confidence Intervals
6. An Integrative Model Of Organizational Trust
7. Corporate Social Responsibility, Customer Satisfaction, and Market Value
8. Satisfaction: A Behavioral Perspective on the Consumer
9. Effects of brand personality on brand trust and brand affect
10. The Advertising Effects of Corporate Social Responsibility on Corporate Reputation and Brand Equity: Evidence from the Life Insurance Industry in Taiwan

Their papers

• How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy (2019) — 399 citations
• Does Having an Ethical Brand Matter? The Influence of Consumer Perceived Ethicality on Trust, Affect and Loyalty (2012) — 333 citations