The Advertising Effects of Corporate Social Responsibility on Corporate Reputation and Brand Equity: Evidence from the Life Insurance Industry in Taiwan

By Ker-Tah Hsu. 2012

461 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/072a913791ae9d986c21227d636d51d0ec8b7a88

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

In Strategy and Management

Citations in the corpus

Business ethics, corporate social responsibility, and brand attitudes: An exploratory study (2019, background): “In addition, studies have specifically addressed the effects of CSR on corporate reputation and brand equity (Hsu, 2012).”
Corporate social responsibility, product market perception, and firm value (2020, unknown): “Hsu (2012) is based on a survey conducted on policyholders of insurance companies in Taiwan.”
How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy (2019, background): “These findings further reinforce the central role of customer satisfaction in building brand equity within the context of brand experience in the services sector (e.g., Ha, Janda, & Muthaly, 2010; Hsu, 2012).”
The Effects of Corporate Social Responsibility on Customer Loyalty: The Mediating Effect of Reputation in Cooperative Banks Versus Commercial Banks in the Basque Country (2017, background): “As such, CSR practices provide the customers with signals about the firm’s reputation (Hsu 2012), which in turn influence their responses toward the firm.”
How Does Environmental Corporate Social Responsibility Matter in a Dysfunctional Institutional Environment? Evidence from China (2015, unknown): “In terms of the underlying mediating mechanisms, Hsu (2012) shows that CSR has both informative and persuasive advertising effects and thus improves a firm’s reputation.”
Compassion organizing: Employees' satisfaction with corporate philanthropic disaster response and reduced job strain (2015, background): “Further, given findings that show a positive relationship between corporate social responsibility and corporate reputation and other measures of corporate success (Hsu, 2012; Hur, Kim, & Woo, 2013; Schnietz & Epstein, 2005), CPDR may enhance the organization’s reputation.”