Does Having an Ethical Brand Matter? The Influence of Consumer Perceived Ethicality on Trust, Affect and Loyalty

By J. Singh, O. Iglesias, J. M. Batista-Foguet. 2012

333 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing

View Paper: https://www.semanticscholar.org/paper/eeffed2f93f8f9a89b9abfe54dd368a6750ecf0b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. Pervaiz Akhtar
2. Vignesh Yoganathan
3. Victoria‐Sophie Osburg

In Marketing

1. Pervaiz Akhtar
2. Vignesh Yoganathan
3. Victoria‐Sophie Osburg

Citations in the corpus

• Do Stakeholder Orientation and Environmental Proactivity Impact Firm Profitability? (2017, neutral): “Clients expect environmentfriendly products, and they have the power to express this by buying products from companies that respect these principles (Singh et al. 2012; Vandermerwe and Oliff 1990).”
• Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands (2019, background): “positively influences several consumer-level brand benefits, such as brand trust, brand affect, and brand loyalty (Singh et al., 2012).”