Gender Differences in Privacy-Related Measures for Young Adult Facebook Users

By Mariea Grubbs Hoy, George R. Milne. 2010

454 citations recorded by the source corpus.

Subfields: Information Systems and Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/ce647fdbfacd7cadf9d403c6aa7a345ef29f9612

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. Milad Dehghani
2. Hsu-Hsien Chi
3. Freya De Keyzer
4. Nathalie Dens
5. Patrick De Pelsmacker

In Sociology and Political Science

1. Milad Dehghani
2. Hsu-Hsien Chi
3. Freya De Keyzer
4. Nathalie Dens
5. Mustafa Tumer
6. Patrick De Pelsmacker

Citations in the corpus

• A research on effectiveness of Facebook advertising on enhancing purchase intention of consumers (2015, background): “The application of firmcreated advertising (viral marketing) together with user-generated word of mouth (WOM) leads to spontaneous forwarding and recommendations by users who find the brands worthy of consideration (Hoy & Milne, 2010).”
• Is this for me? How Consumers Respond to Personalized Advertising on Social Network Sites (2015, background): “Personalized advertising can be defined as advertising that is tailored to an individual’s characteristics and/or interests or tastes (Hoy and Milne 2010; Kelly, Kerr, and Drennan 2010; Sundar and Marathe 2010).”
• Interactive Digital Advertising vs. Virtual Brand Community (2011, background): “Studies show that users tend to avoid advertising in SNS to protect their privacy, because they had negative experiences, consider it not relevant, or are skeptical about advertising persuasion in social media (Hoy and Milne 2010; Kelly, Kerr, and Drennan 2010).”