On the Deceptive Effectiveness of Labeled and Unlabeled Advertorial Formats

By B. Kim, Y. Pasadeos, A. Barban. 2001

125 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/2a69ece04b2a197f5a9f2b490a6025eebb695021

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Citations in the corpus

The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats (2020, background): “They also miss disclosures in formats where the disclosures vary more widely (An et al. 2018), such as sponsored news articles (Amazeen and Wojdynski 2018; Cameron and Curtin, 1995; Kim, Pasadeos, and Barban 2001).”
Informing consumers about 'hidden' advertising. A literature review of the effects of disclosing sponsored content (2016, background): “A few years later, however, Kim, Pasadeos, and Barban (2001) found no significant differences between labeled and unlabeled advertorials regarding self-reported attention paid to the message, message elaboration (measured with thought listing), and their recall of message content.”
Effects of online advertising format and persuasion knowledge on audience reactions (2012, background): “Thus, in what way does persuasion knowledge influence the way people think about the advertisement? In previous studies, it has been argued that different advertising formats are processed differently, due to various levels of cognitive elaboration (BeckerOlsen 2003) or task performance (Zhang and K”
User generated content presenting brands on social media increases young adults’ purchase intention (2019, background): “…that viewers are unaware that a content has a commercial source, even if the source itself is disclosed or an advertising disclosure is included in the content (e.g. Boerman, van Reijmersdal, and Neijens 2012, 2015; Nelson and Park 2015; Kim, Pasadeos, and Barban 2001; Wojdynski and Evans 2016).”
How sponsorship transparency mitigates negative effects of advertising recognition (2018, background): “…evaluations and greater memory when compared to more subtle or covert advertising formats (Cameron and Curtin 1995; Dahlen and Edenius 2007; Kim, Pasadeos, and Barban 2001; Lee and Faber 2007; Lord and Putrevu 1998; Nelson 2002; Schneider and Cornwell 2005; van Reijmersdal 2009) because…”
Understanding Why Consumers Don't Skip Pre-Roll Video Ads (2017, background): “Consumers not only spend less time viewing content they know is advertising (Kim, Pasadeos, and Barban 2001; van Reijmersdal, Neijens, and Smit 2005) but also actively resist identified persuasive attempts (Campbell 1995; Campbell and Kirmani 2000; Darke and Ritchie 2007; Friestad and Wright 1994).”