Freya De Keyzer
Sociology and Political Science · 2015–2021
A researcher in the Science corpus: 2 papers; trusts 4 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Sociology and Political Science — 41 citations into it
- Marketing — 21 citations into it
- Information Systems and Management — 15 citations into it
- Applied Psychology — 8 citations into it
- Communication — 7 citations into it
Whom Freya De Keyzer trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Andrew F. Hayes
- Catherine E. Tucker
- F. Economie
- Kar Yan Tam
- P. Sheeran
- I. Ajzen
- David G. Taylor
- Nikolaus Franke
- Christopher J. Armitage
- S. Kalyanaraman
Who trusts Freya De Keyzer overall
Papers from Freya De Keyzer's perspective
Ordered by how strongly the researchers Freya De Keyzer trusts endorse each paper. Same corpus, a different order for every researcher.
- Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach
- The Psychological Appeal of Personalized Content in Web Portals: Does Customization Affect Attitudes and Behavior?
- Intention—Behavior Relations: A Conceptual and Empirical Review
- Perceived behavioral control, self-efficacy, locus of control, and the theory of planned behavior.
- Efficacy of the Theory of Planned Behaviour: a meta-analytic review. (British Journal of Social Psychology)
- Social Networks, Personalized Advertising, and Privacy Controls
- Webpage Background and Viewer Attitudes (Journal of Advertising Research)
- Does tailoring matter? Meta-analytic review of tailored print health behavior change interventions. (Psychological bulletin)
- Viral Advertising in Social Media
- Product uniqueness as a driver of customer utility in mass customization
Their papers
- Is this for me? How Consumers Respond to Personalized Advertising on Social Network Sites (2015) — 203 citations
- How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention (2021) — 135 citations