Signaling Status with Luxury Goods: The Role of Brand Prominence

By Young Jee Han, Joseph C. Nunes, Xavier Drèze. 2010

1,593 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/d0870c32fa97fd577bf202488c7a357495218f84

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Citations in the corpus

Conspicuous consumption, relationships, and rivals: Women's luxury products as signals to other women (2014, background): “For instance, consider that luxury products can be conspicuous or inconspicuous (Berger and Ward 2010) and luxury brands can be prominent or nonprominent (Han et al. 2010).”
Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: measuring interfunctional interactions and a cross-national comparison (2011, background): “Similarly, Han et al. (2010) argue that many consumers use”
Mathematics and Financial Economics: Foreword (2015, background): “These developments have a strong impact on consumer perceptions of the minimum price of luxury (Kapferer and Laurent 2016) and also on the extent to which visible signals such as logos can carry luxury-related benefits (Berger and Ward 2010; Han et al. 2010).”
The pursuit of counterfeited luxury: An examination of the negative side effects of close consumer–brand connections (2015, neutral): “…1999; Penz & Stottinger, 2005; Poddar, Foreman, Banerjee, & Ellen, 2012), social and cultural influence (e.g., Chakraborty, Allred, & Bristol, 1996; Han et al., 2010; Hoe, Hogg, & Hart, 2003; Lai & Zaichkowsky, 1999; Leisen & Nill, 2001; Wilcox, Hyeong, & Sen, 2009), and consumer socioeconomic…”
Research on entrepreneurship in the informal economy: Framing a research agenda (2013, background): “…suggests that when informal entrepreneurs manufacture products so that they imitate legitimacy-providing benefits of formal economyproductswhile hiding the product's informal origins, consumerswill purchase counterfeit goods to adjust their social status (Han et al., 2010; Wilcox et al., 2009).”
Examining Consumers' Intentions to Dine at Luxury Restaurants while Traveling (2018, methodology): “…food, atmosphere, and services), 2) can bring them joy, and 3) relay information regarding users’ wealth and status will be more likely to consider luxury restaurants to be pleasant, behavior (Chen et al., 2015; Han et al., 2010a; Jang & Namkung 2009; Shukla & Purani, 2012; Wu & Liang, 2009).”
Brand Management in the Era of Social Media: Social Visibility of Consumption and Customer Brand Identification (2018, background): “Prior research shows that when motivated to signal their wealth and status to others socially, people tend to choose more prominent brands (Han, Nunes, and Drèze 2010; Pettit and Sivanathan 2011).”
Optimal Advertising Budget Allocation in Luxury Fashion Markets with Social Influences: A Mean‐Variance Analysis (2018, background): “For example, Han et al. (2010) demonstrate with ﬁeld experiments and market data that the preferences of a particular market segment for branded luxury goods correspond predictably with their desire to associate and dissociate with members of their own and other segments, respectively.”