The Impact of Anticipating Satisfaction on Consumer Choice

By B. Shiv, Joel Huber. 2000

377 citations recorded by the source corpus.

Subfields: General Decision Sciences, Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/e82b62ffd336ba99adb9f5f6e73afe6c47a643e6

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Citations in the corpus

How important is methodology for the estimates of the determinants of happiness (2004, background): “GSit are also predictive in the sense that individuals will not choose to continue activities which yield low satisfaction levels (Kahneman et al., 1993; Clark et al., 1998; Frijters, 2000; Shiv and Huber, 2000).”
The Space-to-Product Ratio Effect: How Interstitial Space Influences Product Aesthetic Appeal, Store Perceptions, and Product Preference (2016, methodology): “Next was the cognitive load manipulation, whereby participants saw either a 12-digit (high) or a 2-digit (low) number and were asked to memorize it before moving on, for reporting at the end of the experiment (e.g., Shiv and Fedorikhin 1999; Shiv and Huber 2000).”
Focusing on the Forgone: How Value Can Appear So Different to Buyers and Sellers (2000, background): “…of cues such as reference prices and benefits of the item, whether benefits are probabilistic, goals the consumers face, and characteristics of the item and the consumer (cf. Casey 1995; Dhar and Wertenbroch 2000; Fischer et al. 1999; Shiv and Huber 2000; Strahilevitz and Loewenstein 1998).”
Analogies and Mental Simulations in Learning for Really New Products: The Role of Visual Attention (2008, positive): “This study adds evidence to a growing body of literature (Adaval and Wyer, 1998; Shiv and Huber, 2000; Ziamou, 2002) that demonstrates the power of learning strategies such as mental simulation in preparing consumers for new product acceptance.”
The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services (2015, background): “Prior research has suggested that greater involvement increases elaboration, which focuses attention on more easily imaginable attributes (Keller and McGill 1994; Shiv and Huber 2000), such as hedonic attributes, and thus increases their influence on choice (Dhar and Wertenbroch 2000).”
Income, relational goods and happiness (2011, positive): “being such as life satisfaction being also related with the same activity (Sutton and Davidson, 1997); (iv) the prediction capacity of self-declared happiness with individuals choosing to discontinue activities associated with low levels of well-being (Kahneman et al., 2000; Frijters, 2000; Shiv and”
Evoking the Imagination as a Strategy of Influence (2008, background): “For example, in a study by Shiv and Huber (2000), cognitive load was manipulated by asking participants to memorize a nine-digit number that prevented them from engaging in mental imagery.”
When Do Consumers Eat More? The Role of Appearance Self-Esteem and Food Packaging Cues (2012, methodology): “The finding that the influence of small packages on consumption was eliminated when low ASEs were cognitively occupied indicates that a cognitively effortful process may have been involved during consumption (Shiv and Huber 2000).”