Yixia Sun

Marketing · 2017

A researcher in the Science corpus: 1 paper; trusts 9 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Yixia Sun trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Gavan J. Fitzsimons
  2. R. Wyer
  3. Wan Yang

Papers from Yixia Sun's perspective

Ordered by how strongly the researchers Yixia Sun trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Death to Dichotomizing
  2. The role of behavioral mind-sets in goal-directed activity: Conceptual underpinnings and empirical evidence.
  3. Fluency of consumption imagery and the backfire effects of imagery appeals
  4. Cognitive styles in the context of modern psychology: toward an integrated framework of cognitive style. (Psychological bulletin)
  5. Visual and verbal processing strategies in comprehension and judgment
  6. Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression
  7. Product labelling in the market for organic food: Consumer preferences and willingness-to-pay for different organic certification logos
  8. A REVIEW OF METHODS FOR MEASURING WILLINGNESS-TO-PAY
  9. The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English
  10. The Impact of Status Seeking on Consumers’ Word of Mouth and Product Preference—A Comparison Between Luxury Hospitality Services and Luxury Goods

Their papers