Mira Mayrhofer

Sociology and Political Science · 2019

A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Mira Mayrhofer trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Sophie C. Boerman
  2. Andrew F. Hayes
  3. E. V. van Reijmersdal
  4. Saleem Alhabash
  5. Annie Lang
  6. Jörg Matthes
  7. S. De Jans
  8. Nathaniel J. Evans

Papers from Mira Mayrhofer's perspective

Ordered by how strongly the researchers Mira Mayrhofer trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach
  2. An Examination of the Effects of Activating Persuasion Knowledge on Consumer Response to Brands Engaging in Covert Marketing
  3. Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses
  4. More than meets the eye
  5. The limited capacity model of mediated message processing
  6. Disclosing the persuasive nature of advergames: moderation effects of mood on brand responses via persuasion knowledge
  7. Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent
  8. On the Deceptive Effectiveness of Labeled and Unlabeled Advertorial Formats
  9. Who’s messing with my mind?
  10. Informing consumers about 'hidden' advertising. A literature review of the effects of disclosing sponsored content

Their papers