The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence

By Chanthika Pornpitakpan. 2004

2,113 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/f8a3bf178a9332760ab72133bf4be7f226b8d279

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Citations in the corpus

Sourcing in Text Comprehension: a Review of Interventions Targeting Sourcing Skills (2018, neutral): “Persuasion research typically refers to source features as characteristics of the creator of a message (e.g. gender, expertise), whereas some other forms of metadata are labeled channel variables (Pornpitakpan, 2004).”
The Psychology of Fake News. (2021, background): “Participants are more likely to believe information provided by people whom they view as being credible (reviewed in [55]), and a large literature from political science has robustly demonstrated the impact of elite messaging, in particular, on public opinion [56].”
The effectiveness of celebrity endorsements: a meta-analysis (2016, background): “According to Pornpitakpan (2004), this should enhance endorsers’ trustworthiness, leading to stronger effects (see Pornpitakpan 2004).”
Emphasizing publishers does not effectively reduce susceptibility to misinformation on social media (2020, background): “Many studies have shown that readers are more likely to believe messages from high-credibility sources relative to identical messages from lowcredibility sources (Pornpitakpan, 2004).”
Reactance, autonomy and paths to persuasion: Examining perceptions of threats to freedom and informational value (2009, background): “The effect of source credibility on responses to persuasion attempts (Petty and Cacioppo 1986) has been shown to be moderated by a wide variety of variables, including dispositional attributes of the receiver (see Pornpitakpan 2004, for a review).”
A Tale of Two Sources in Native Advertising (2016, background): “Past research has consistently corroborated the positive effect of source credibility on persuasion outcomes (Pornpitakpan, 2004).”
Spontaneous Sourcing Among Students Reading Multiple Documents (2013, background): “There has been extensive research in social psychology on how the credibility of the message source is related to persuasion, with results indicating that variables like argument quality, extremity of claims, inclusion of refutation, and comprehensibility may affect persuasion (Pornpitakpan, 2004).”
Framing Controversial Actions: Regulatory Focus, Source Credibility, and Stock Market Reaction to Poison Pill Adoption (2014, background): “In a review of several decades of research on source credibility, Pornpitakpan (2004) has suggested that two factors are commonly identified as the main dimensions of source credibility: expertise and trustworthiness.”
Credibility of online reviews and initial trust (2012, background): “One of the aspects suggested to influence perceived credibility is message or information quality (Pornpitakpan, 2004; Slater and Rouner, 1996).”
Creativity, Critical Thinking, Communication, and Collaboration: Assessment, Certification, and Promotion of 21st Century Skills for the Future of Work and Education (2023, background): “…link with the three other Cs. Starting with critical thinking, sound communication implies fostering the conditions for a communicative exchange directed towards a common goal, which is, at least in educational and professional contexts, based on a fair evaluation of reality (Pornpitakpan 2004).”
More than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates (2013, background): “Finally, the relevance of LSM in review settings is evident in research on the criticality of source characteristics in persuasion contexts (Pornpitakpan 2004).”