Horton and Wohl Revisited: Exploring Viewers' Experience of Parasocial Interaction

By Tilo Hartmann, Charlotte Goldhoorn. 2011

479 citations recorded by the source corpus.

Subfields: Communication, Gender Studies, Literature and Literary Theory

View Paper: https://www.semanticscholar.org/paper/07e77e0aee6b2978e95975ec576c94ca406570ea

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Citations in the corpus

Parasocial interactions with real and virtual influencers: The role of perceived similarity and human-likeness (2022, result): “Although the resulting stimuli might be described as rather brief, previous literature has demonstrated that comparably short (or even shorter) instances of media exposure sufficed to evoke notable PSIs (Hartmann and Goldhoorn, 2011; Kim, 2022; Oliver et al., 2019).”
‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing (2020, methodology): “Other methods of creating the experience of PSI include developing the feeling of a personal, private, and informal conversation (Hartmann & Goldhoorn, 2011; Horton & Wohl, 1956), as well as openness and interactivity (Labrecque, 2014).”
Experimental Manipulation of Psychological Involvement with Media (2014, background): “Specifically, there is a paucity of research that experimentally manipulated PSR/PSI (but see Auter, 1992, and Hartmann & Goldhoorn, 2011, for exceptions), wishful identification, and character sympathy and admiration.”
Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement (2017, background): “Even though the chances of receiving a direct message from a celebrity are extremely slim, the very possibility of this gives fans a sense of intimacy and reciprocity with their favorite celebrities (Hartmann & Goldhoorn, 2011).”
The Influence of Social Media Influencers: Understanding Online Vaping Communities and Parasocial Interaction through the Lens of Taylor’s Six-Segment Strategy Wheel (2018, background): “Studies have consistently shown that viewers report stronger PSI with celebrities when those celebrities are perceived as attractive (Hartmann and Goldhoorn 2011).”