Brandi A. Watkins
Marketing · 2013–2016
A researcher in the Science corpus: 2 papers; trusts 1 researcher and is trusted by 13 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 16 citations into it; #1,375 of 6,289 by trust here, #1,637 by citations
- Sociology and Political Science — 13 citations into it; #5,276 of 22,756 by trust here, #6,533 by citations
- Organizational Behavior and Human Resource Management — 6 citations into it
Whom Brandi A. Watkins trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- D. Aaker
- Brian T Parker
- J. K. Park
- J. Sweeney
- Brett A. Boyle
- Minjung Sung
- Vanitha Swaminathan
- Laura M. Arpan
- Jennifer L. Aaker
Who trusts Brandi A. Watkins overall
Papers from Brandi A. Watkins's perspective
Ordered by how strongly the researchers Brandi A. Watkins trusts endorse each paper. Same corpus, a different order for every researcher.
- A cognitive approach to understanding university image
- Converting Image Into Equity
- Got to Get You Into My Life: Do Brand Personalities Rub Off on Consumers?
- Brand personality: Exploring the potential to move from factor analytical to circumplex models
- Social Identity and Brand Equity Formation: A Comparative Study of Collegiate Sports Fans
- Toward the Model of University Image: The Influence of Brand Personality, External Prestige, and Reputation
- When Brand Personality Matters: The Moderating Role of Attachment Styles
- A comparison of brand personality and brand user‐imagery congruence
- The Brand Personality Component of Brand Goodwill: Some Antecedents and Consequences
- Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models (Behavior Research Methods)