Social Identity and Brand Equity Formation: A Comparative Study of Collegiate Sports Fans
By Brett A. Boyle, Peter R. Magnusson. 2007
160 citations recorded by the source corpus.
Subfields: Gender Studies, Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/29f006829db803e762a31496f18f928a39c221c8
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Gender Studies
- Ryan Snelgrove
- Konstantinos Alexandris
- N. Theodorakis
- M. Taks
- C. Green
- J. Fink
- L. Chalip
- Daniel C. Funk
In Marketing
- Ryan Snelgrove
- N. Theodorakis
- William J. Gonzenbach
- Konstantinos Alexandris
- J. Fink
- Brandi A. Watkins
- Galen T. Trail
In Sociology and Political Science
- Ryan Snelgrove
- Konstantinos Alexandris
- N. Theodorakis
- M. Taks
- C. Green
- William J. Gonzenbach
- J. Fink
- Brandi A. Watkins
Citations in the corpus
- Identity crisis: a theoretical analysis of ‘team identification’ research (2017, unknown): “She argues that the relational ties individuals share with family and friends are crucial in the formation of team identification.”
- Off-Field Behavior of Athletes and Team Identification: Using Social Identity Theory and Balance Theory to Explain Fan Reactions (2009, background): “Research regarding team identification has uncovered a variety of cognitive, affective, and behavioral outcomes (Boyle & Magnusson, 2007; Kwon, Trail, & Anderson, 2005; Trail, Fink, & Anderson, 2000; Wann & Grieve, 2005).”
- Can service quality predict spectators' behavioral intentions in professional soccer? (2008, background): “, 2004), and brand associations (Boyle and Magnusson, 2007; Ross, 2007) on spectators’ purchase decision-making process.”
- Assessing university brand personality through logos: an analysis of the use of academics and athletics in university branding (2013, background): “Keller (1993) suggests, ‘understanding the content and structure of brand knowledge is important because they influence what comes to mind when a consumer thinks about a brand’ (p. 2, also cited in Boyle & Magnusson, 2007).”
- How Visitors and Locals at a Sport Event Differ in Motives and Identity (2008, background): “Although identification with a sport team has been shown to affect local attendance (e.g. Boyle & Magnusson, 2007; Greenwood et al., 2006) and identification with a sport subculture has been shown to impact consumption choices (e.g. Schouten & McAlexander, 1995; Wheaton, 2000), identity has been…”