Converting Image Into Equity

By D. Aaker, Alexander L. Biel. 2013

270 citations recorded by the source corpus.

Subfields: Management of Technology and Innovation, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/c801cb1f4a0f873c3abeaf9054ed55dca9f8421c

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In Organizational Behavior and Human Resource Management

In Sociology and Political Science

Citations in the corpus

Brand personality and brand equity: evidence from the sportswear industry (2015, unknown): “Brand personality is a central driving force of consumer’s positive attitude and preference for a brand (Biel, 1993).”
Projected and Perceived Destination Brand Personalities (2013, background): “…empirical evidence that a well-established and well-communicated brand personality influences customer preference and usage (Sirgy 1982), determines product evaluations (Freling and Forbes 2005), evokes emotions in consumers (Biel 1993), and increases levels of loyalty to a brand (Fournier 1998).”
"Consumer-Based Brand Equity: Improving the Measurement - Empirical Evidence" (2014, unknown): “The concept of brand personality is well established in the marketing literature (Batra et al., 1993; Biel, 1993; Phau and Lau, 2000).”
Assessing university brand personality through logos: an analysis of the use of academics and athletics in university branding (2013, background): “described using human personality traits, but also evoke feelings and associations from the consumer (Biel, 1993).”
Toward The Perspective Of Cognitive Destination Image And Destination Personality: The Case Of Beijing (2013, background): “Studies have found that a well-established destination personality influences tourists’ preference and patronage decision by facilitating tourists’ emotional bond (Biel, 1993), trust (Fournier, 1998), and loyalty (Lastovicka & Joachimsthaler, 1988) toward a destination.”
Exciting red and competent blue: the importance of color in marketing (2012, background): “Brand personality can influence consumer preferences and usage (Biel 1993), transform user experiences (Aaker and Stayman 1992), and serve as a building block for relationship building, trust, and loyalty (Fournier 1998).”