The Brand Personality Component of Brand Goodwill: Some Antecedents and Consequences

By D. Aaker, Alexander L. Biel. 2013

270 citations recorded by the source corpus.

Subfields: Artificial Intelligence, Museology, Visual Arts and Performing Arts

View Paper: https://www.semanticscholar.org/paper/fd4aea490c26a1f0354038f4c42b5beab16c9b4c

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1. William J. Gonzenbach
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Citations in the corpus

• Assessing university brand personality through logos: an analysis of the use of academics and athletics in university branding (2013, background): “In this instance, the brand creates a strong emotional tie between who the consumer aspires to be and the image they would like to project to others (Batra et al., 1993; Swaminathan, Stilley, & Ahluwalia, 2008).”
• "Consumer-Based Brand Equity: Improving the Measurement - Empirical Evidence" (2014, unknown): “The concept of brand personality is well established in the marketing literature (Batra et al., 1993; Biel, 1993; Phau and Lau, 2000).”