A cognitive approach to understanding university image

By Laura M. Arpan, Arthur A. Raney, Suzanne Zivnuska. 2003

219 citations recorded by the source corpus.

Subfields: Organizational Behavior and Human Resource Management, Social Psychology, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/4546e4cf9d581eae9f19f21ea4489ec1e2b3bb6f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Organizational Behavior and Human Resource Management

1. Syed Zamberi Ahmad
2. Stephen Wilkins
3. Minjung Sung
4. J. Huisman
5. Mário Lino Barata Raposo
6. William J. Gonzenbach
7. Helena Alves
8. Sung-Un Yang

In Social Psychology

1. Stephen Wilkins
2. Mário Lino Barata Raposo
3. J. Huisman
4. Helena Alves
5. Sung-Un Yang
6. Minjung Sung
7. Syed Zamberi Ahmad
8. Young Kim

In Strategy and Management

1. Syed Zamberi Ahmad
2. Minjung Sung
3. Stephen Wilkins
4. J. Huisman
5. Mário Lino Barata Raposo
6. Helena Alves
7. Sung-Un Yang
8. P. Sultan

Citations in the corpus

• Evaluating student satisfaction of quality at international branch campuses (2015, background): “Arpan, Ranye, and Zivnuska (2003) and Price et al. (2003) found that commitment to academic excellence and the presence of academic and social facilities were key issues to a student’s decision and satisfaction with the universities.”
• The importance of university facilities for student satisfaction at a Norwegian University (2015, background): “According to Arpan et al. (2003), HEIs can improve their image by developing nationally known academic programmes/departments/schools, by recruiting nationally known and/or excellent professors, and by being committed to academic excellence.”
• The influence of university image on student behaviour (2010, methodology): “In this sense, university image can be defined as the sum of all the beliefs an individual has towards the university (Landrum et al., 1998; Arpan et al., 2003).”
• Student Evaluation of University Image Attractiveness and Its Impact on Student Attachment to International Branch Campuses (2013, background): “In a survey of current university students, academic factors, athletic factors, and the extent of news coverage of the university were found to be the key predictors of university image (Arpan et al., 2003).”
• Toward the Model of University Image: The Influence of Brand Personality, External Prestige, and Reputation (2008, background): “The examination of image criteria used to evaluate universities is an important and timely effort, as educational institutions are becoming increasingly competitive in recruiting students and may occasionally be in need of constructing and communicating positive images to key constituents (Arpan, Ra”
• Assessing university brand personality through logos: an analysis of the use of academics and athletics in university branding (2013, background): “As Arpan et al. (2003) argue, in order to evaluate perceptions of a university brand, the organization’s image must be recognizable to the general population.”