Richard N. Rutter

Marketing · 2017

A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Richard N. Rutter trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Klaus Krippendorff
  2. Traci H. Freling
  3. Bianca Grohmann
  4. S. Briggs
  5. E. Hazelkorn
  6. Ranjay Gulati
  7. Ian Phau
  8. Gianfranco Walsh
  9. Yongjun Sung
  10. Sharifah Faridah Syed Alwi

Papers from Richard N. Rutter's perspective

Ordered by how strongly the researchers Richard N. Rutter trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Gender Dimensions of Brand Personality
  2. Content Analysis: An Introduction to Its Methodology
  3. Which ties matter when? the contingent effects of interorganizational partnerships on IPO success
  4. An exploratory study of the factors influencing undergraduate student choice: the case of higher education in Scotland
  5. Effects of brand personality on brand trust and brand affect
  6. Signaling Theory: A Review and Assessment
  7. An empirical analysis of the brand personality effect
  8. Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes?
  9. The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction
  10. The Marketisation of Higher Education and the Student as Consumer

Their papers