Got to Get You Into My Life: Do Brand Personalities Rub Off on Consumers?
By J. K. Park, Deborah Roedder John. 2011
117 citations recorded by the source corpus.
View Paper: https://www.semanticscholar.org/paper/1127af82e9b484589371cfac1d4074672d2152e6
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Citations in the corpus
- Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me (2017, background): “Park and John (2010) found that entity theorists (those who believe that personalities are stable and do not change across time and situations) perceived themselves as more good-looking, feminine, and glamorous after using a Victoria's Secret shopping bag (studies 1 and 3).”
- Assessing university brand personality through logos: an analysis of the use of academics and athletics in university branding (2013, background): “Brand personality is an essential construct for a brand’s image and can help a brand to differentiate itself in the marketplace (Park & John, 2010; Parker, 2009).”
- Mind-sets matter: a meta-analytic review of implicit theories and self-regulation. (2013, unknown): “…(Haselhuhn, Schweitzer, & Wood, 2010), organizationlevel implicit theories (Murphy & Dweck, 2010), consumer evaluations of brand personalities (Park & John, 2010), inhibited social behavior (Valentiner, Mounts, Durik, & Gier-Lonsway, 2011), social interactions (e.g., Beer, 2002; Erdley, Cain,…”
- Integrating Marketing Communications: New Findings, New Lessons, and New Ideas (2016, background): “Shaping satisfaction is part of a larger objective of reinforcing loyalty and avoiding customer defections (Brakus, Schmitt, and Zarantonello 2009; Johnson, Hermann, and Huber 2006; Park et al. 2010).”
- Consumers' use of brands to reflect their actual and ideal selves on Facebook (2012, background): “Furthermore, consumers choose brands with appealing personalities to enhance their selves (Swaminathan, Stilley, & Ahluwalia, 2009) and may develop more positive self-perceptions in line with the brand's personality even after using a brand for only a brief amount of time (Park & John, 2010).”