Petia K. Petrova
Marketing · 2004–2011
A researcher in the Science corpus: 6 papers; trusts 17 researchers and is trusted by 10 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 23 citations into it; #1,780 of 6,289 by trust here, #1,414 by citations
- General Decision Sciences — 19 citations into it
- Cognitive Neuroscience — 16 citations into it
- Sociology and Political Science — 16 citations into it; #6,747 of 22,756 by trust here, #4,823 by citations
- Applied Psychology — 13 citations into it
- Social Psychology — 12 citations into it
- Literature and Literary Theory — 10 citations into it; #606 of 2,496 by trust here, #164 by citations
Whom Petia K. Petrova trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Norbert Schwarz
- Jennifer Edson Escalas
- Yaacov Trope
- Thomas Mussweiler
- Robert B. Cialdini
- Angela Y. Lee
- Marsha L. Richins
- B. Shiv
- Nira Liberman
- D. Marx
Who trusts Petia K. Petrova overall
- N. Mandel
- Robert B. Cialdini
- Chingching Chang
- Ryan S. Elder
- Aradhna Krishna
- Derek D. Rucker
- Sahara Byrne
- Liselot Hudders
- Bernadette Kamleitner
- Graeme McLean
Papers from Petia K. Petrova's perspective
Ordered by how strongly the researchers Petia K. Petrova trusts endorse each paper. Same corpus, a different order for every researcher.
- Comparison processes in social judgment: mechanisms and consequences. (Psychology Review)
- Metacognitive Experiences in Consumer Judgment and Decision Making
- Process versus outcome thought focus and advertising.
- Self-Referencing and Persuasion: Narrative Transportation versus Analytical Elaboration
- Ease-of-Retrieval as an Automatic Input in Judgments: A Mere-Accessibility Framework?
- Temporal construal and time-dependent changes in preference. (Journal of Personality and Social Psychology)
- The Effect of Conceptual and Perceptual Fluency on Brand Evaluation
- Effects of Exposure to Thin Media Images: Evidence of Self-Enhancement among Restrained Eaters
- Effect of subjective perspective taking during simulation of action: a PET investigation of agency (Nature Neuroscience)
- Female Role Models: Protecting Women’s Math Test Performance
Their papers
- Images of Success and the Preference for Luxury Brands (2006) — 277 citations
- Fluency of consumption imagery and the backfire effects of imagery appeals (2005) — 357 citations
- Application in the Ethanol Fermentation of Immobilized Yeast Cells in Matrix of Alginate/Magnetic Nanoparticles, on Chitosan-Magnetite Microparticles and Cellulose-coated Magnetic Nanoparticles (2011) — 106 citations
- When Mental Simulation Hinders Behavior: The Effects of Process-Oriented Thinking on Decision Difficulty and Performance (2009) — 92 citations
- Evoking the Imagination as a Strategy of Influence (2008) — 106 citations
- The Hidden Costs of Organizational Dishonesty (2004) — 162 citations