Images of Success and the Preference for Luxury Brands

By N. Mandel, Petia K. Petrova, Robert B. Cialdini. 2006

277 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/022dfc0fea1ff3fb737eaffda532fa056c543787

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Citations in the corpus

Merely Being with you Increases My Attention to Luxury Products: Using EEG to Understand Consumers’ Emotional Experience with Luxury Branded Products (2015, background): “Perhaps feelings of envy would emerge as they compare themselves and find that they are lower in status (e.g., Mandel, Petrova, and Cialdini 2006; Salovey and Rodin 1984).”
The Silver Lining of Materialism: The Impact of Luxury Consumption on Subjective Well-Being (2012, background): “Similarly, luxury consumption might render consumers happier because they believe it provides them with a higher status, not only within their own reference groups but also within their aspiration groups (Clark et al. 2007; Dittmar 2008; Eastman et al. 1999; Mandel et al. 2006).”
Uniting the Tribes of Fluency to Form a Metacognitive Nation (2009, unknown): “…induced less liking for the ultimate choice.5 Finally, also in the consumer choice literature, people appear to prefer travel destinations that they can imagine fluently (Petrova & Cialdini, 2005) and luxury products when they can easily imagine being successful in the future (Mandel et al., 2006).”
Buying to Blunt Negative Feelings: Materialistic Escape from the Self (2016, background): “Mandel, Petrova, and Cialdini (2006) found that materialism scores rose after people read about highly successful peers (e.g., when a business student read about another business student achieving social and economic success, compared with an unsuccessful peer) and could easily imagine themselves…”
Re-examining the Experiential Advantage in Consumption: A Meta-Analysis and Review (2020, background): “Alternatively, future studies should examine needs that material posses-sions fulfill better than experiences, as material possessions have known advantages for signaling (Mandel et al. 2006) and perceived longevity of the purchase (Tully et al. 2015).”
Evidence for two facets of pride in consumption: Findings from luxury brands (2014, background): “…we focus on luxury brand consumption, because such brands are explicitly marketed to appeal to consumers' desire to signal their accomplishments, success, or social superiority (e.g., Mandel, Petrova, & Cialdini, 2006)—desires that are part of the pride experience (Tracy & Robins, 2007).”
Consumer Meaning Making: The Meaning of Luxury Brands in a Democratised Luxury World (2013, background): “self-esteem, positive and negative affect, and life satisfaction) as previous studies showed that luxury consumption may generate more positive and fewer negative feelings, enhance one’s satisfaction with life and his/her level of self-esteem (Mandel et al. 2006; DeLeire & Kalil 2010; Sivanathan & P”
Bridging the intention-behavior gap : Inducing implementation intentions through persuasive appeals (2011, unknown): “Vividness In line with previous research (e.g., Fennis et al., in press; Keller & Block, 1997; Mandel et al., 2006), we manipulated”
Generous Paupers and Stingy Princes: Power Drives Consumer Spending on Self versus Others (2011, methodology): “Finally, this experiment also allowed for a test of the competing hypothesis that power might unilaterally increase spending, regardless of target, due to an increase in perceived resources (Mandel et al. 2006).”
Consumer values, motivation and purchase intention for luxury goods (2014, result): “This is in line with previous research, which showed that individuals who estimate a higher level of future success express a stronger desire for luxury brands (Mandel et al., 2006).”
The role of emotional aspects in younger consumer‐brand relationships (2012, unknown): “images of success (Mandel et al., 2006).”