Word of Mouth: What We Know and What We Have Yet to Learn

By Bodo Lang, Kenneth F. Hyde. 2013

94 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/87d28c46113814b74c2f408e9828c45f566112aa

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Gobinda Roy
2. Biplab Datta
3. S. Mukherjee

Citations in the corpus

• Role of electronic word-of-mouth content and valence in influencing online purchase behavior (2018, background): “This supports the earlier view that firms must engage customers through replying customers’ reviews in the form of eWOM management (Lang and Hyde 2013).”