Inducing word-of-mouth by eliciting surprise ? a pilot investigation

By C. Derbaix, J. Vanhamme. 2003

355 citations recorded by the source corpus.

Subfields: Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/f9ab3231848ec5036d3f8d618f70f4f9828b7662

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In Organizational Behavior and Human Resource Management

In Sociology and Political Science

Citations in the corpus

Factors influencing word of mouth effectiveness: receiver perspectives (2008, background): “Ryan and Gross, 1943), and has been acknowledged as the most important communication source between consumers (Derbaix and Vanhamme, 2003).”
Fifty years of the critical incident technique: 1954-2004 and beyond (2005, neutral): “…Columbia 2002; Oaklief, 1976; Parker, 1995; Tirri and Koro-Ljungberg, 2002), medicine (Humphery and Nazarath, 2001; McNabb et al., 1986), marketing (Derbaix and Vanhamme, 2003; Keaveney, 1995), organizational learning (Ellinger and Bostrom, 2002; Skiba, 2000), performance appraisal (Evans, 1994;…”
Why Pass on Viral Messages? Because They Connect Emotionally (2007, background): “The emotion of surprise has a strong influence on referral behaviour (Derbaix and Vanhamme, 2003).”
The Different Roles of Product Originality and Usefulness in Generating Word of Mouth (2011, background): “Research has shown that people are more likely to share both their positive and negative opinions regarding an unusual or unexpected event (Rimé, Philippot, Boca, & Mesquita, 1992), and feelings of surprise are correlated with the amounts of both positive and negative WOM (Derbaix & Vanhamme, 2003).”
Customer sociability and the total service experience (2010, background): “, 1988), satisfaction (Anderson, 1998; Reichheld and Sasser, 1990), value (Hartline and Jones, 1996), surprise (Derbaix and Vanhamme, 2003), relationship appraisal (Johnson et al.”
Appraisal Determinants of Tourist Emotional Responses (2012, background): “In turn, pleasant surprise is associated with higher levels of satisfaction (Oliver and Westbrook 1993) and favorable word of mouth (Derbaix and Vanhamme 2003).”
Emotions in consumer behavior: A hierarchical approach (2005, background): “Other researchers concentrate on one or several specific emotions, such as surprise (e.g., Derbaix and Vanhamme, 2003), regret (e.g., Inman and Zeelenberg, 2002; Tsiros and Mittal, 2000), sympathy and empathy (Edson Escalas and Stern, 2003), embarrassment (Verbeke and Bagozzi, 2003) and anger…”
Word of Mouth: What We Know and What We Have Yet to Learn (2013, positive): “…three different relationships: a symmetric relationship where high satisfaction and high dissatisfaction result in similar amounts of WOM volume (Derbaix and Vanhamme 2003; Engel, Kegerreis, and Blackwell 1969; Soderlund 1998), a positivity bias where high satisfaction generates higher WOM…”
Brand love is all around: loyalty behaviour, active and passive social media users (2020, background): “Derbaix and Vanhamme (2003) reported that positive emotions are highly correlated with the consumer’s willingness to share experiences with others. White and Yu (2005) reported a strong positive relationship between positive emotions and positive WOM.”