Y. Yu

Marketing · with Dean · 2001–2005

A researcher in the Science corpus: 2 papers; trusts 6 researchers and is trusted by 10 researchers here, as inferred from the citation graph.

Subfields

Whom Y. Yu trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. K. Machleit
  2. Barry J. Babin
  3. Moonkyu Lee

Who trusts Y. Yu overall

  1. Christopher J. White
  2. Jochen Wirtz
  3. Nannan Xi
  4. Bodo Lang
  5. Riadh Ladhari
  6. Juho Hamari
  7. Kenneth F. Hyde
  8. Svetlana Stepchenkova
  9. Nicole Koenig‐Lewis
  10. N. Prebensen

Papers from Y. Yu's perspective

Ordered by how strongly the researchers Y. Yu trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Describing and Measuring Emotional Response to Shopping Experience
  2. Seeking something different? A model of schema typicality, consumer affect, purchase intentions and perceived shopping value
  3. Assessing the performance of brand loyalty measures
  4. The determinants of perceived service quality and its relationship with satisfaction
  5. Regret in Repeat Purchase versus Switching Decisions: The Attenuating Role of Decision Justifiability
  6. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
  7. The impact of switching costs on the customer satisfaction‐loyalty link: mobile phone service in France
  8. Conceptual and operational aspects of brand loyalty: an empirical investigation
  9. A cost/benefit approach to understanding service loyalty
  10. Customer Satisfaction Cues To Support Market Segmentation and Explain Switching Behavior

Their papers