Switching barriers in consumer markets: an investigation of the financial services industry

By Mark Colgate, Bodo Lang. 2001

514 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/e785af2e7f31d2b5207a04a69ce5239433db1730

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Heesup Han
2. Sunghyup Sean Hyun
3. Jinsoo Hwang
4. Kisang Ryu
5. S. Jang
6. J. Choi
7. K. Back
8. Woohyoung Kim

In Organizational Behavior and Human Resource Management

1. Heesup Han
2. Sunghyup Sean Hyun
3. Jinsoo Hwang
4. K. Back
5. Kisang Ryu
6. Jie Yang
7. Yingkang Gu
8. J. Cen

Citations in the corpus

• Consumer switching behavior in the Asian banking market (2004, background): “, who make reference to “switching costs” and Colgate and Lang, 2001”
• The Relationship between Service Quality, Customer Satisfaction and Customer Loyalty: An Investigation in Vietnamese Retail Banking Sector (2016, methodology): “These measurements scales are validated in prior researches, especially in the context of financial service (Brady et al., 2002; Colgate & Lang, 2001; Cronin Jr., Brady, & Hult, 2000; Jones, Mothersbaugh, & Beatty, 2000).”
• Event Quality, Perceived Value, Destination Image, and Behavioral Intention of Sports Events: The Case of the IAAF World Championship, Daegu, 2011 (2013, background): “Consumers develop attitudes depending on prior service experiences and frequently engage in a process to decide whether or not to access or avoid a service firm's offering (Colgate & Lang, 2001 ).”
• The relationships among overall quick-casual restaurant image, perceived value, customer satisfaction, and behavioral intentions (2008, background): “They also undergo a cognitive decision-making process about whether to stay or leave a service firm (Colgate and Lang, 2001). Oliver (1997) described this attitude as the development of a fairly stable like/dislike of a product based on previous experience.”
• Customer switching behaviour in the Chinese retail banking industry (2010, background): “From the perspective of the banks that are attempting to attract new customers, this information will enable banks to develop strategies to overcome switching barriers and gain market share (Colgate & Lang, 2001).”
• An Extension of the Four-Stage Loyalty Model: The Critical Role of Positive Switching Barriers (2012, background): “…make customers more difficult and costly to switch, elucidate the reason why customers remain with their existing service provider despite insufficient service experiences with the provider and its competitors’ various marketing efforts (Colgate & Lang, 2001; Jones, Mothersbaugh, & Beatty, 2000).”
• Festival Tourists’ Emotion, Perceived Value, and Behavioral Intentions: A Test of the Moderating Effect of Festivalscape (2011, background): “They also undergo a cognitive decision-making process about whether to stay in or leave a service firm (Colgate & Lang, 2001).”
• The Antecedents and Consequences of Brand Prestige in Luxury Restaurants (2012, background): “Customers undergo a cognitive experience of value that affects future behavioral intentions (Colgate & Lang, 2001 ).”
• Influencing factors on restaurant customers' revisit intention: the roles of emotions and switching barriers. (2009, methodology): “A multiitem measure, comprising all identified components of perceived switching barriers through the qualitative approach, was developed on the basis of the literature (Burnham et al., 2003; Colgate and Lang, 2001; Gwinner et al., 1998; Jones et al., 2000; Yang and Peterson, 2004) and the participa”
• Travelers' pro-environmental behavior in a green lodging context: Converging value-belief-norm theory and the theory of planned behavior (2015, unknown): “…the competitive hospitality industry, there is a general consensus that alternatives' attractiveness affects the formation of individuals' intention or behavior (Colgate & Lang, 2001; Han, Back, & Barrett, 2009; Jones, Mothersbaugh, & Beatty, 2000; Lee, Ahn, & Kim, 2008; Sharma & Patterson, 2000).”
• An Investigation of Passengers’ Psychological Benefits from Green Brands in an Environmentally Friendly Airline Context: The Moderating Role of Gender (2017, background): “Intentions to use a particular product/service are formed after a positive assessment of the product/service, so intentions to use are connected directly to actual consumption [60,61].”