The Influence of Metaphors and Product Type on Brand Personality Perceptions and Attitudes

By Soon Ang, Elison Ai Ching Lim. 2006

298 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Literature and Literary Theory, Marketing

View Paper: https://www.semanticscholar.org/paper/e80c9b8858be5b410d1de5dffb47b56db00082b6

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Alessandro M. Peluso
2. Gianluigi Guido

In Literature and Literary Theory

1. Jung Ah Lee
2. Matthew S. Eastin
3. Alessandro M. Peluso
4. Gianluigi Guido

In Marketing

1. Richard Rosenaum-Elliott
2. Vince-Wayne Mitchell
3. Raj Arora
4. Jung Ah Lee
5. Hazel H. Huang
6. Matthew S. Eastin
7. Alessandro M. Peluso
8. Gianluigi Guido

Citations in the corpus

• Brand anthropomorphism: Conceptualization, measurement, and impact on brand personality and loyalty (2015, background): “In doing so, it contributes to the understanding of the antecedents of brand personality, a research area in which empirical studies are still sparse despite its relevance (Ang and Lim, 2006; Maehle and Supphellen, 2011).”
• A mixed method approach to understanding brand personality (2009, background): “Further, since brand personality appears to be less imitable than other product attributes, the dimension of brand personality may yield a more sustainable competitive advantage (Ang and Lim, 2006).”
• Are Consumer and Brand Personalities the Same (2012, background): “Conclusions and future research Since the development of a brand personality scale (Aaker, 1997), research using the concept has increased (Ang & Lim, 2006; Diamantopoulos, Smith, & Grime, 2005; Helgeson & Supphellen, 2004) with most researchers overlooking the potential risks of the scale lacking…”
• I Like What She’s #Endorsing: The Impact of Female Social Media Influencers’ Perceived Sincerity, Consumer Envy, and Product Type (2020, background): “The utilitarian product post was about a toothpaste, while the symbolic product post was about a perfume (Ang and Lim 2006).”