Rutger van Oest

Organizational Behavior and Human Resource Management · 2014

A researcher in the Science corpus: 1 paper; trusts 9 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Rutger van Oest trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Peter S. Fader
  2. Bruce G. S. Hardie
  3. James G. Maxham
  4. Ka Lok Lee

Papers from Rutger van Oest's perspective

Ordered by how strongly the researchers Rutger van Oest trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Counting Your Customers the Easy Way: An Alternative to the Pareto/NBD Model
  2. Return on Marketing: Using Customer Equity to Focus Marketing Strategy
  3. Customer Metrics and Their Impact on Financial Performance
  4. Measuring Marketing Productivity: Current Knowledge and Future Directions
  5. Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research
  6. RFM and CLV: Using Iso-Value Curves for Customer Base Analysis
  7. A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderating Effect of Customer Characteristics
  8. From Disgust to Delight
  9. Database Marketing: Analyzing and Managing Customers
  10. Modeling Customer Lifetime Value

Their papers