George Knox

Marketing · 2011–2014

A researcher in the Science corpus: 2 papers; trusts 9 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 28 citations into it
• Organizational Behavior and Human Resource Management — 20 citations into it
• Management Information Systems — 6 citations into it
• Sociology and Political Science — 6 citations into it
• Strategy and Management — 5 citations into it

Whom George Knox trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Peter S. Fader
2. Bruce G. S. Hardie
3. James G. Maxham
4. Ka Lok Lee
5. Sunil Gupta
6. Tor Wallin Andreassen
7. Roland T. Rust
8. Peter J. Danaher
9. Moshe Davidow
10. Richard G. Netemeyer

Papers from George Knox's perspective

Ordered by how strongly the researchers George Knox trusts endorse each paper. Same corpus, a different order for every researcher.

1. Return on Marketing: Using Customer Equity to Focus Marketing Strategy
2. Counting Your Customers the Easy Way: An Alternative to the Pareto/NBD Model
3. Customer Metrics and Their Impact on Financial Performance
4. Measuring Marketing Productivity: Current Knowledge and Future Directions
5. Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research
6. RFM and CLV: Using Iso-Value Curves for Customer Base Analysis
7. A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderating Effect of Customer Characteristics
8. From Disgust to Delight
9. Database Marketing: Analyzing and Managing Customers
10. Modeling Customer Lifetime Value

Their papers

• Customer Complaints and Recovery Effectiveness: A Customer Base Approach (2014) — 169 citations
• From point-of-purchase to path-to-purchase: How pre-shopping factors drive unplanned buying (2011) — 161 citations