Upgrades and New Purchases
By Erica Mina Okada. 2006
118 citations recorded by the source corpus.
Subfields: Applied Psychology, General Decision Sciences, Marketing
View Paper: https://www.semanticscholar.org/paper/656052f98e78f4e288422aece0d92d4e9cb01d33
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Applied Psychology
- A. Brough
- Mathew S. Isaac
- Eric Chuan-Fong Shih
- J. Alba
- Hope Schau
- Lisa E. Bolton
- Martin Weber
- Markus Glaser
In General Decision Sciences
- A. Brough
- Mathew S. Isaac
- Eric Chuan-Fong Shih
- J. Alba
- Hope Schau
- Lisa E. Bolton
- Martin Weber
- Markus Glaser
In Marketing
- A. Brough
- Mathew S. Isaac
- Eric Chuan-Fong Shih
- J. Alba
- Hope Schau
- Lisa E. Bolton
- R. Belk
- Markus Glaser
Citations in the corpus
- To Justify or Not to Justify: The Role of Anticipated Regret on Consumers’ Decisions to Upgrade Technological Innovations (2011, background): “More recent research also indicates that product characteristics and positioning affect willingness to upgrade (Okada 2006).”
- Finding a Home for Products We Love: How Buyer Usage Intent Affects the Pricing of Used Goods (2012, background): “Despite its critical role in consumer behavior, product disposal has been largely neglected by consumer research, which has focused instead on factors relating to product acquisition and usage (for exceptions, see Bayus 1991; Cripps and Meyer 1994; Okada 2001, 2006).”
- When less is more: Consumer aversion to unused utility (2012, background): “…vein, research suggests that both managers and consumers may inappropriately delay purchase of replacement equipment or products if replacement requires disposal of a previous purchase before the financial investment in the equipment has been recouped (see Cripps & Meyer, 1994; Okada, 2001, 2006).”