A Review of Eye-Tracking Research in Marketing

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How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

An Eye-Tracking Study of Tourism Photo Stimuli (2016, unknown): “A fixation typically lasts 200–500 ms (Wedel and Pieters 2007).”
Visual Attention and Attribute Attendance in Multi-Attribute Choice Experiments (2015, background): “For example, it has been found that the level of attention to a given brand on a shelf, measured with use of eye-tracking, is related to subsequent purchase choice (e.g., Wedel and Pieters, 2007, and Aribarg et al., 2010).”
Eye tracking for visual marketing (2008, background): “Recently, summaries of eye tracking research were provided by Duchowski (2002), and Wedel and Pieters (2007).”
Consumer neuroscience for marketing researchers (2018, methodology): “The development and improvement of eye tracking technologies since the early 1990s to the present have contributed a great deal of useful neuromarketing research output (Wedel & Pieters, 2008).”
Do You Recognize Its Brand? The Effectiveness of Online In-Stream Video Advertisements (2015, background): “However, not all messages in video ads may be noticed and understood because viewer attention is limited and selective (Basil 1994; Wedel and Pieters 2007).”