BANNER ADVERTISER-WEB SITE CONTEXT CONGRUITY AND COLOR EFFECTS ON ATTENTION AND ATTITUDES

By R. Moore, C. Stammerjohan, Robin A. Coulter. 2005

327 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/ab4e71876abe4352065ad797c52cd0ddf7f2e55e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Rick T. Wilson
2. Daniel W. Baack
3. B. Till
4. Hui-Yi Lo
5. W. Diamond
6. Shabnam H. A. Zanjani
7. Kwong Chan
8. Hector Larios

In Social Psychology

1. W. Diamond
2. Shabnam H. A. Zanjani
3. Kwong Chan
4. Hector Larios
5. Rick T. Wilson
6. Xaviera G. Van Venrooij
7. Daniel W. Baack
8. Milena M. Head

In Sociology and Political Science

1. Milena M. Head
2. Hector Larios
3. Dianne Cyr
4. Hui-Yi Lo
5. W. Diamond
6. Shabnam H. A. Zanjani
7. Kwong Chan
8. Rick T. Wilson

Citations in the corpus

• Do You Recognize Its Brand? The Effectiveness of Online In-Stream Video Advertisements (2015, background): “Moore, Stammerjohan, and Coulter (2005) argued that when people were in situations in which incongruent information must be processed, they were likely to pay increased attention to that information and therefore exhibit greater recall and recognition of that information.”
• Colour appeal in website design within and across cultures: A multi-method evaluation (2010, background): “Numerous researchers have determined that an effectively designed website including the use of appropriate colours may engage and attract consumers resulting in satisfaction with an online vendor (Adams and Osgood, 1973; Fernandes, 1995; Hair et al., 1995; Karvonen, 2000; Moore et al., 2005; Straub,”
• Is Banner Blindness Genuine? Eye Tracking Internet Text Advertising (2011, background): “Such a measure has been shown to be more sensitive than the recall and recognition tests used by Moore et al. (see Petre, 2005, Shapiro & Krihsnan, 2001). Contrary to what Moore et al. (2005) concluded on the basis of their memory tests, our analysis of eye movements showed that congruency did not i”
• Creativity and Memory Effects: Recall, Recognition, and an Exploration of Nontraditional Media (2008, background): “More important, past cognitive psychology and marketing research has linked increased recognition rates to increased attention (Mulligan 1998; Navalpakkam and Itti 2005) and, in fact, recognition has been used as an operationalization of attention (Moore, Stammerjohan, and Coulter 2005).”
• Does Ad-Context Congruity Help Surfers and Information Seekers Remember Ads in Cluttered E-magazines? (2011, methodology): “The procedure by Norris and Colman (1992) and Moore, Stammerjohan, and Coulter (2005) was used to score the recall and recognition measures.”
• Missing the Mark (2011, unknown): “…that do not look at MEE in terms of very brief direct attention have instead studied it in terms of passive browsing or bottom-up attention (i.e., Moore, Stammerjohan, and Coulter 2005) or have shown the brand on a screen as part of a holistic scene (i.e., Matthes, Schemer, and Wirth 2007).”
• Understanding Why Consumers Don't Skip Pre-Roll Video Ads (2017, background): “Studies show several perception-based characteristics, such as color (Lohse 1997; Moore, Stammerjohan, and Coulter 2005), motion (Kahneman 1973; MacInnis, Moorman, and Jaworski 1991), uniqueness (MacInnis, Moorman, and Jaworski 1991; Olney, Holbrook, and Batra 1991), and loudness (Berlyne 1960,…”
• More than Words: On the Importance of Picture–Text Congruence in the Online Environment (2010, methodology): “The procedure outlined by Muller et al. (2005) involves a set of regression analyses.”