The Structure of Value: Accounting for Taste George Mandler

By M. Clark, Susan T. Fiske. 2014

464 citations recorded by the source corpus.

Subfields: Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/481f64ad3ea9beebce03f57b043545aad6ff8a32

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In Organizational Behavior and Human Resource Management

Citations in the corpus

Get in the Game: The Effects of Game-Product Congruity and Product Placement Proximity on Game Players’ Processing of Brands Embedded in Advergames (2013, background): “Researchers suggest that incongruent information inclines people to attempt to make sense of the incongruity, which in turn prompts them to engage in more cognitive elaboration (Mandler, 1982; Srull & Wyer, 1989).”
How does visual merchandising affect consumer affective response (2012, background): “A positive imagery also helps in associating a better cognitive experience between consumers and products, and intensifying purchase intentions (Mandler, 1982; Macinnis and Price, 1987; Meyers-Levy and Tybout, 1989).”
Effects of the intensity of use of social media on brand equity: An empirical study in a tourist destination (2018, methodology): “…the intensity of social media and brand equity, the present work starts from the schema theory model derived from cognitive psychology (Fiske, 1982; Mandler, 1982; Eysenck and Wilson, 1984), which forms the basis of various studies on information processing and the effect of advertising (Maclnnis…”
Understanding schema incongruity as a process in advertising: Review and future recommendations (2013, background): “If the incongruity is too extreme to create anxiety and discomfort, perceptual blocking would occur (Mandler 1982).”
Do You Recognize Its Brand? The Effectiveness of Online In-Stream Video Advertisements (2015, background): “Incongruent ads might be more prominent, stimulate more internal processing, and therefore be remembered better (Feltham and Arnold 1994; Mandler 1982; New 1991).”
The effect of non-stereotypical gender role advertising on consumer evaluation (2016, background): “This individual difference in elaboration tendency leads to a different attitude towards advertising (Mandler 1982; Noseworthy, Cotte, and Lee 2011).”
Product Fit Uncertainty in Online Markets: Nature, Effects, and Antecedents (2014, unknown): “However, when consumers are not familiar with a product class, they ﬁrst need to elicit a schema to identify their preferences (Mandler 1982).”
Corporate crises in the age of corporate social responsibility (2015, background): “…of information becomes more salient, this incongruity can only be resolved through important changes to the individual’s preexisting evaluations (Mandler, 1982; Meyers-Levy & Tybout, 1989); that is, stakeholders may start questioning the company’s CSR motives and attribute more extrinsic…”
“Don't pretend to be my friend!” When an informal brand communication style backfires on social media (2017, unknown): “Because trust is based on consistency with expectations, we expect that a brand communication style that is (in)consistent with consumers' expectations should (decrease) increase their brand trust (Mandler, 1982; Meyers-Levy & Tybout, 1989).”