Nonprofit Advertising: Impact of Celebrity Connection, Involvement and Gender on Source Credibility and Intention to Volunteer Time or Donate Money

By Robert Wheeler. 2009

102 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/1bd26470e0fd41f5a2b670c053d975dd23e94d55

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. L. de Chernatony
2. Isabel Buil
3. Johannes Knoll
4. E. Wallace
5. Jörg Matthes

In Marketing

1. Leila Elgaaied‐Gambier
2. L. de Chernatony
3. Isabel Buil
4. Johannes Knoll
5. E. Wallace
6. Jörg Matthes

In Sociology and Political Science

1. Leila Elgaaied‐Gambier
2. L. de Chernatony
3. Isabel Buil
4. Johannes Knoll
5. E. Wallace
6. Jörg Matthes

Citations in the corpus

• The effectiveness of celebrity endorsements: a meta-analysis (2016, background): “…(e.g., *Freiden 1982; *Kamins 1989; *Kamins and Gupta 1994; *Roozen and Claeys 2010; *Siemens et al. 2008), sharing object information, volunteering, supporting a charitable cause, or voting for a political candidate (Myrick and Evans 2014; *Pease and Brewer 2008; *Wei and Lu 2013; *Wheeler 2009).”
• Using descriptive norm appeals effectively to promote green behavior (2018, background): “In the specific case of a non-profit context, Wheeler (2009) shows that connection between a celebrity and a nonprofit organization (e.g., American Parkinson Disease Association) is an important variable to consider.”
• ‘Consuming Good’ on Social Media: What Can Conspicuous Virtue Signalling on Facebook Tell Us About Prosocial and Unethical Intentions? (2018, methodology): “Offline donation intention was measured using the 3-item scale from Wheeler (2009), drawing on MacKenzie et al. (1986).”