Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions

By Nathalia Purnawirawan, Patrick De Pelsmacker, Nathalie Dens. 2012

354 citations recorded by the source corpus.

Subfields: Artificial Intelligence, Information Systems and Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/a45328685fa53254262bc5dd809d17c22973d0e1

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Citations in the corpus

Determinants of E-government Adoption: Testing the Mediating Effects of Perceived Usefulness and Perceived Ease of Use (2019, background): “The effect of perceived usefulness on attitude and intention was also analyzed in the literature (Purnawirawan, Pelsmacker, & Dens, 2012).”
Understanding the Impact of Online Reviews on Hotel Performance (2017, background): “As a result, existing research has predominantly adopted a marketing perspective and extensively analyzed the impact of online reviews on consumer behavior and decisions (see, e.g., Chen and Huang 2013; Purnawirawan, Pelsmacker, and Dens 2012; Sparks and Browning 2011).”
Online repatronage intention: an empirical study among Malaysian experienced online shoppers (2014, background): “Many researchers (e.g. Aghekyan-Simonian et al., 2012; Joo et al., 2011; Karahanna and Straub, 1999; Amoako-Gyampah, 2007; Purnawirawan et al., 2012; Lin, 2008; Forsythe and Shi, 2003; Ling et al., 2011; Pantano et al., 2013; Im et al., 2008) have suggested that PR is a factor affecting user’s…”
Asymmetric effects of online consumer reviews (2015, result): “…with extreme ratings are less helpful than reviews with moderate ratings (inverted U-shape relationship), which is different to the finding of the study of Purnawirawan, Pelsmacker, and Dens (2012) which suggested that unbalanced review sets are considered more useful than those that are balanced.”
A study of the impact of social media on consumers (2014, background): “Reviews are perceived to be useful, and affect attitude and intention to buy in consumers through the impression created about a product or service (Purnawirawan et al. 2012) .”