An Analysis of the Portrayal of Gender Roles in Turkish Television Advertisements

By Nimet Uray, Sebnem Burnaz. 2003

158 citations recorded by the source corpus.

Subfields: Gender Studies, Literature and Literary Theory, Marketing

View Paper: https://www.semanticscholar.org/paper/63969d8dd0e824f6e83f77ecaa9f839b26ac3e78

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. Patrick De Pelsmacker
2. Nathalie Dens
3. Martin Eisend
4. Kimberly A. Neuendorf
5. Stacy Landreth Grau
6. Y. Zotos
7. Yann Verhellen
8. J. M. Martínez-Vicente

In Literature and Literary Theory

1. J. M. Martínez-Vicente
2. Kimberly A. Neuendorf
3. Federico Valls-Fernández
4. Martin Eisend
5. Mallika Das
6. Patrick De Pelsmacker
7. Linda D. Hollebeek
8. Johannes Knoll

In Marketing

1. Patrick De Pelsmacker
2. Nathalie Dens
3. Stacy Landreth Grau
4. Y. Zotos
5. Yann Verhellen
6. J. M. Martínez-Vicente
7. Kimberly A. Neuendorf
8. Federico Valls-Fernández

Citations in the corpus

• Gender Role Portrayals in Indian Television Ads (2011, methodology): “Following the method used by previous researchers (e.g., Arima 2003; Furnham and Farrager 2000; McArthur and Resko 1975; Nassif and Gunter 2008; Uray and Burnaz 2003 ), repeat ads, institutional ads and ads with no adult human character were excluded from the study; movie promotions and channel sel”
• Gender Stereotypes in Spanish Television Commercials (2007, background): “In studies by Neto and Pinto (1998), Furnham et al. (2000a), Furnham and Voli (1989), Rizor (2003), Shrikhande (2003), Uray and Burnaz (2003) , men were more likely than women to do voiceovers.”
• A longitudinal content analysis of gender role portrayal in Belgian television advertising (2016, background): “Other studies also show that men are more associated with leisure and more technical products or services such as cars and sports (Uray and Burnaz 2003, Turkey, n ¼ 531; Valls-Fernández and Martinez-Vicente 2007).”
• A meta-analysis of gender roles in advertising (2010, background): “60 Uray and Burnaz 2003 Turkey 1997 TV whole/during day visual up to 2 cf excluded”
• Content Analysis—A Methodological Primer for Gender Research (2011, background): “Research on gender images in advertising seems to be particularly popular in recent years (An and Kim 2007; Baker 2005; Fullerton and Kendrick 2000; Ibroscheva 2007; Lindner 2004; Messineo 2008; Odekerken-Schroder et al. 2002; Uray and Burnaz 2003; Valls-Fernandez and Martinez-Vicente 2007).”
• Gender stereotypes in advertising: a review of current research (2016, background): “Research has shown that women are generally presented in more decorative roles (e.g., for their beauty or body), in more family oriented roles, in fewer professional roles and in more demure roles (Uray and Burnaz 2003) while men are typically shown as more independent, *Corresponding author.”