A longitudinal content analysis of gender role portrayal in Belgian television advertising

By Yann Verhellen, Nathalie Dens, Patrick De Pelsmacker. 2016

113 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing

View Paper: https://www.semanticscholar.org/paper/7e8d403b41fc46bb0c27d5676de617bd9be224f9