Is this for me? How Consumers Respond to Personalized Advertising on Social Network Sites
By Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker. 2015
203 citations recorded by the source corpus.
Subfields: Information Systems and Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/80b132796ebedcd34c72a02cee3684585312b3b0
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In Information Systems and Management
In Sociology and Political Science
Citations in the corpus
- Newsfeed native advertising on Facebook: young millennials’ knowledge, pet peeves, reactance and ad avoidance (2019, background): “Considering that young millennials are more receptive to personalized messages (Moreno et al. 2017), personalization through perceived relevance may enhance engagement with ads (De Keyzer et al. 2015).”
- Personalized ads on Facebook: An effective marketing tool for online marketers (2017, background): “…media (Baek and Morimoto, 2012; Yu and Cude, 2009), website (Awad and Krishnan, 2006; Bleier and Eisenbeiss, 2015; Ho and Bodoff, 2014), or mobile (Kim and Han, 2014; Xu, 2006), little has been made to examine the effects of personalized ads on Facebook (Keyzer et al., 2015; Tucker, 2014).”