How consumers' values influence responses to male and female gender role stereotyping in advertising

By Sarah De Meulenaer, Nathalie Dens, Patrick De Pelsmacker, Martin Eisend. 2018

88 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing

View Paper: https://www.semanticscholar.org/paper/2902d27f370392fd43cc71562a48d799e5bfda46