Gender Stereotypes in Spanish Television Commercials

By Federico Valls-Fernández, J. M. Martínez-Vicente. 2007

101 citations recorded by the source corpus.

Subfields: Communication, Computer Networks and Communications, Gender Studies

View Paper: https://www.semanticscholar.org/paper/4e9699ed4a38aa4de816ab71d5c302f9b7753507

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Communication

1. Kimberly A. Neuendorf
2. Nathalie Dens
3. Martin Eisend
4. Patrick De Pelsmacker

In Computer Networks and Communications

1. Kimberly A. Neuendorf
2. Martin Eisend

In Gender Studies

1. Patrick De Pelsmacker
2. Nathalie Dens
3. Yann Verhellen
4. Kimberly A. Neuendorf
5. Martin Eisend
6. R. Collins
7. Linda D. Hollebeek
8. Jörg Matthes

Citations in the corpus

• A longitudinal content analysis of gender role portrayal in Belgian television advertising (2016, background): “Other studies also show that men are more associated with leisure and more technical products or services such as cars and sports (Uray and Burnaz 2003, Turkey, n ¼ 531; Valls-Fernández and Martinez-Vicente 2007).”
• Content Analysis—A Methodological Primer for Gender Research (2011, background): “Research on gender images in advertising seems to be particularly popular in recent years (An and Kim 2007; Baker 2005; Fullerton and Kendrick 2000; Ibroscheva 2007; Lindner 2004; Messineo 2008; Odekerken-Schroder et al. 2002; Uray and Burnaz 2003; Valls-Fernandez and Martinez-Vicente 2007).”
• A meta-analysis of gender roles in advertising (2010, background): “4 Fullerton and Kendrick 2000 USA b 1998 TV primetime total up to 4 cf excluded”