Thorsten Wiesel

Marketing · 2008–2018

A researcher in the Science corpus: 5 papers; trusts 18 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Thorsten Wiesel trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. V. Kumar
  2. Koen Pauwels
  3. Roland T. Rust
  4. Christopher A. Sims
  5. W. Reinartz
  6. Prasad A. Naik
  7. Katherine N. Lemon
  8. Michael Trusov
  9. Thomas Blake
  10. Cristel A. Russell

Papers from Thorsten Wiesel's perspective

Ordered by how strongly the researchers Thorsten Wiesel trusts endorse each paper. Same corpus, a different order for every researcher.

  1. A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy
  2. Understanding the Impact of Synergy in Multimedia Communications
  3. How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities
  4. The impact of consumer Internet experience on channel preference and usage intentions across the different stages of the buying process
  5. Understanding consumers’ multichannel choices across the different stages of the buying process
  6. When Does Retargeting Work? Information Specificity in Online Advertising
  7. An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets (Management Sciences)
  8. Observational Studies
  9. The Role of Hubs in the Adoption Process
  10. Customer Equity: Building and Managing Relationships as Valuable Assets

Their papers