Consumer price sensitivity and price thresholds

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The burdens of ownership: reasons for preferring renting (2010, background): “As might be expected, the price to be paid has been shown to be a significant determinant of the consumption decisions of price-conscious consumers (Sangman et al., 2001).”
When Do Price Thresholds Matter in Retail Categories (2007, background): “%) than for losses (15%), consistent with Han et al. (2001).”
Are Consumers Really Willing to Pay More for a Favorable Country Image? A Study of Country-of-Origin Effects on Willingness to Pay (2012, background): “From a practitioner perspective, being able to “monetize” the COO effect is of great significance because price is one of the most powerful marketing-mix elements due to its direct and disproportional impact on profitability (Han, Gupta, and Lehmann 2001).”
Reference Price Research: Review and Propositions (2005, background): “Han, Gupta, and Lehmann (2001) propose that the thresholds for assimilating prices are “fuzzy” or probabilistic.”