Product-, corporate-, and country-image dimensions and purchase behavior: A multicountry analysis

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A model of perceived image, memorable tourism experiences and revisit intention (2017, background): “Previous studies indicate country image has positive effect on product evaluation and product image (Costa et al., 2016; Hsieh et al., 2004; Lee, Ham, & Kim, 2015; Wang, Li, Barnes, & Ahn, 2012).”
The Impacts of Brand Personality and Congruity on Purchase Intention: Evidence From the Chinese Mainland's Automobile Market (2009, background): “As pointed out by Hsieh, Pan, and Setiono (2004) , company image works as inferential information affecting consumers' decision-making.”
Antecedents, moderators and dimensions of country‐of‐origin evaluations (2008, methodology): “Do these differences in perception depend on the technological complexity of products? Do consumers view design and assembly functions differently? Can these systematic variations in perception across nations be attributed to differences in the cultural heritage and/or level of economic development ”
The relationship between store image and store brand equity: A conceptual framework and evidence from hypermarkets (2011, background): “An organisation’s combined culture, people, plans and assets/capacities can constitute one of the pillars of a brand’s identity (Aaker, 1991), and; therefore, of the store, whose image may be transferrable to brands closely linked to it (Hsieh et al., 2004).”