The impact of selected store image dimensions on retailer equity: Evidence from 10 Chinese hypermarkets

By Jin-Feng Wu, Zhihao Tian. 2009

143 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/eb8ff83dae00154d373598ca1ff43a721577b098

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. P. Zorrilla
2. Joseba Beristain

In Organizational Behavior and Human Resource Management

1. P. Zorrilla
2. Joseba Beristain

Citations in the corpus

• The relationship between store image and store brand equity: A conceptual framework and evidence from hypermarkets (2011, methodology): “– The model is an important reference in the marketing-related scientific community in general and in the area of retailing in particular, having previously been used to measure retailer equity (Arnett et al., 2003; Pappu and Quester, 2006; Jinfeng and Zhilong, 2009).”