Corporate Reputation: What Do Consumers Really Care About?

By G. Page, Helen Fearn. Journal of Advertising Research, 2005

204 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/6f64fc834e0aa6697b38818e529a9a150ec4c420

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Citations in the corpus

The Impact of Corporate Reputation and Reputation Damaging Events on Financial Performance: Empirical Evidence from the Literature (2015, background): “Using studies on brand equity and reputation of key corporations based on internet interviews of consumers in the U.S., U.K., and Japan, Page and Fearn (2005) show that for customers, especially a good reputation in regard to business practices including perceived fairness towards customers as well ”
The moderating influences on the relationship of corporate reputation with its antecedents and consequences: A meta-analytic review (2015, background): “…reputation based upon their experience of the quality of its products and services and the extent to which the selling company has treated them fairly, while investor stakeholders may evaluate the same organization based mainly upon its financial performance (Page & Fearn, 2005; Rapaport, 1986).”
The impact of a pathway college on reputation and brand awareness for its affiliated university in Sydney (2010, background): “Research on reputation has concentrated on its influence on consumer behaviours ( Page and Fearn, 2005”
The Missing Link Between Corporate Social Responsibility and Consumer Trust: The Case of Fair Trade Products (2009, background): “Page and Fearn (2005) found that, in the area of corporate reputation, perceptions of fairness toward consumers or attributions of success and leadership”
Does Having an Ethical Brand Matter? The Influence of Consumer Perceived Ethicality on Trust, Affect and Loyalty (2012, background): “The importance of CSR, ethical corporate brand identity, and resulting consumer/stakeholder perceptions and outcomes is reflected in a wide spectrum of recent academic research (e.g., Fukukawa et al. 2007; Luchs et al. 2010; Luo and Bhattacharya 2006; Page and Fearn 2005; Sen and Bhattacharya 2001).”
How can corporate social responsibility activities create value for stakeholders? A systematic review (2011, methodology): “In his review of the financial metrics used to calculate the business case for CSR, Peloza (2009) finds 39 unique CSR activities used in studies over four decades.”
The relationship between store image and store brand equity: A conceptual framework and evidence from hypermarkets (2011, background): “Along the same lines, Page and Fearn (2005) show through an empirical study that a company’s success and leadership represent relevant brand associations, because the sense that the company you are buying from is innovative and dynamic adds an implicit sense of security and cachet to the purchase.”
One reputation or many?: Comparing stakeholders' perceptions of corporate reputation (2007, background): “Considering the main interests and expectations of consumers, these might well be the most important determinants in building a firm's reputation ( Page and Fearn, 2005”