A scale for measuring store personality

By Alain d'Astous, M. Lévesque. 2003

244 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/0f407df2b6fed54f30688e1a4cee292f5e42fea2

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

In Organizational Behavior and Human Resource Management

Citations in the corpus

On Store Design and Consumer Motivation (2012, background): “, helping) behaviors (North, Tarrant, & Hargreaves, 2004) and steer perceptions of “store personality” (d’Astous, 2003), and a spacious, as opposed to a cluttered or secluded, layout can heighten pleasure in retail and leisure settings (Finlay, Marmurek, Kanetkar, & Londerville, 2010; Machleit, Erog”
Destination Personality: Scale Development And Validation (2018, background): “The research covered in this study explores how these mental representations are connected with human traits as in the case of brands (Aaker, 1997) and stores (d’Astous & Levesque, 2003).”
Determinants of fashion store personality: a consumer perspective (2009, background): “Furthermore, while mainly positive cues are transmitted in the case of product brand personalities (as advertising is the main source of inference), in the case of stores, there are many ambient, design and social components of shopping environments that may evoke adverse personality traits (d’Astou”
An integrative framework capturing experiential and utilitarian shopping experience (2007, background): “In addition, perceived risk (Ha, 2005), perceived store personality (d’Astous and Levesque, 2003) or brand personality (Kim, 2000) and consumer self-perceptions (i.”
The relationship between store image and store brand equity: A conceptual framework and evidence from hypermarkets (2011, background): “Store personality, however, will not be included among the dimensions of the store image, given that, although specific scales have been developed for measuring it (D’Astous and Levesque, 2003), they are complex and would overly extend the number of items used for measuring store image.”
Are Consumer and Brand Personalities the Same (2012, background): “Unlike previous studies (e.g. Aaker, 1997; Aaker, 1997; Aaker et al., 2001; Caprara et al., 2001; d'Astous & Boujbel, 2007; d'Astous & Lévesque, 2003; Sung & Tinkham, 2005; Venable et al., 2005), the brand selection procedure asked the participants to rate the brand personality of their favorite…”
Online impulse buying of tourism products: The role of web site personality, utilitarian and hedonic web browsing (2016, unknown): “Store personality, on the other hand, is stimulated by customer–salesperson interactions. d’Astous and Lévesque (2003) proposed five dimensions of store personality, namely, enthusiasm, sophistication, unpleasantness, genuineness and solidity.”
A new measure of brand personality (2009, background): “d’Astous and Lévesque (2003), for example, mention the dimension Unpleasantness, Davies et al. (2004) came up with Ruthlessness, and Smit et al. (2002) label one of their dimensions Annoying.”
Upscale image transfer from malls to stores: A self-image congruence explanation (2006, background): “…focused on the impact of store image on product perception (e.g., D'Astous and Gargouri, 2001), store satisfaction, store commitment, word-of-mouth, purchase intentions, and price insensitivity (e.g., Bloemer and Oderkerken-Schroder, 2002), and store loyalty (e.g., D'Astous and Levesque, 2003).”